VATA Brasil Sportswear Popular with Celebrities and Non-Celebrities Alike

October 3rd, 2011

The VATA Brasil brand seems to appeal to many people thanks to the exotic infusion running though its range, high quality materials, extensive support and contemporary designs. Celebrities have been spotted in the past sporting VATA Brasil attire, but now it seems the line between what the likes of you and I wear, and what celebrities wear, is blurring.
Mel B recently revealed on camera that she’s finally found the right workout gear for her – VATA. You can see the clip of Mel B talking about this sportswear range, below.

So it appears that when it comes to fitness and fashion, ordinary people can wear the same outfits as the rich and famous. After all, it’s not hard to see why this female-centric brand is so popular with women from all walks of life.
Benefitting from OneFit technology as well as energy, style and design, VATA Brasil sports attire is breathable, fast drying, lightweight and comfortable, drawing sweat away from your body while you exercise and helping to keep you cool throughout.
Plus, prices for this sportswear range are pretty reasonable. VATA shorts start from £31.16, sports tops from £31.14, and pants from £49.86.

The link between fashion and fitness has always been a close one, especially as sports clothing nowadays tends to be equally if not more about fashion than sport. People often choose to wear fitness brands for their leisure times, as well as when heading to the gym. And last year, Americans spent a cool $30million on women’s fitness clothing.
Big brands like VATA Brasil are able to bring fitness and fashion even closer, which is helped by celebrity endorsement too. Mel B has been photographed before wearing VATA clothing, and Kim Kardashian has been seen in this range too.
Don’t forget to take a look at the Mel B video below, and we’d love to know your thoughts on the VATA Brasil range – is it your sports brand of choice?

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Feel Good Weekend!

September 18th, 2011

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Vatabrasil is renowned for its quality, style and exciting activewear. So for this weekend only, we have an amazing 25% off deal on any Vatabrasil activewear in store!

Just enter FEELGOODWEEKEND17 at the checkout.

Go on, treat yourself!

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5 Benefits of Strength Training.

August 12th, 2011

Sian ToalSian Toal
Rather than bulking your muscles, strength training is great for toning muscles and building your strength and stamina.

While there are many benefits of this training for women, we’ve highlighted the main 5 for you below.

1. Flexibility

When you think of strength training, you may picture yourself struggling to lift hefty weights or enormous boulders like the one’s on World’s Strongest Men. However, the nice thing about resistance exercise is how many objects you can use to assist you – you don’t need to spend money on equipment but instead could workout using a bag of flour or bottle of water, or use stretchy bands to force your body’s muscles against.

2. Toning

If you need evidence for the toning benefits of strength training then look no further than Sian Toal, winner of Bikini Model Fitness England 2011. Sian is the picture of health, and the benefits of working out with weights are clear from her toned physique and taut muscles.

3. Convenience

You can wear what you feel most comfortable in, a pair of your favourite VATA Brasil Capri pants perhaps, to do resistance workouts. Sports wear that fits well and works hard to keep you cool throughout your exercise enhances your overall enjoyment too. And when it comes to time commitment, you’ll see results from just a couple of quick 20-minute sessions twice a week.

4. Strength

Regular weights-based exercise helps strengthens your muscles and build stamina and speed too. Your bone density will improve also, helping you stay fit and agile into old age. And you’ll notice and appreciate this increased strength in everyday activities like lifting heavy shopping bags or going for a run.

5. Fat loss

Toned muscles actually burn fat because they are “on standby” all day, every day, burning more calories as a result. So rather than bulking up, you’ll not only tone your muscles but work towards the slender, fat free, figure you’ve always wanted.

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5 Benefits of Bootcamp.

May 20th, 2011
Bootcamp

Bootcamp

Bootcamps are fast becoming a popular means of working out, boosting fitness levels and staying in shape. A mix of demanding exercises, variety, intensity, friendly environment and the fact you attend a bootcamp strictly on your terms, are just some of the reasons more and more people are choosing bootcamps as part of their fitness routine.
A great way to kick-start your healthy lifestyle by shifting those stubborn pounds, burning fat and increasing your nutritional knowledge, bootcamps give you immediate results and give you the tools you need to continue on the right, healthy, track.

Fast results

  • Unlike going to the gym or taking up running, which can take a while to show you healthy results, attending a bootcamp gives you fitness results fast. Improve your fitness levels, lose weight and burn fat – giving you the confidence boost needed to continue with a healthy lifestyle long-term.
    The activities on a bootcamp are carefully created to maximise the fat-burning and give you a full body workout.

Flexibility

  • Bootcamps allow you to exercise whenever suits you, be it for the weekend, one day or a week plus. There is no contract to sign, unlike the majority of gyms, so the costs are manageable and based on your individual fitness goals – you pay for the fitness results without any time or money wastage.

Support

  • Intense and interactive, bootcamps provide that extra motivation needed to keep you exercising harder than normal. The bootcamp instructors and personal trainers are all highly qualified and experienced, and work with you on an individual and group basis to ensure you get the most from the bootcamp. And because you exercise closely with the other people on the bootcamp, the atmosphere is friendly and supportive as you help each other achieve fitness goals.

Wellbeing

  • It is estimated that 25% of UK adults are obese, and the number of obesity-linked deaths is currently rising. Leading a healthy lifestyle isn’t always that easy, though, and bootcamps are a great way to balance your work and life commitments with making sure you stay healthy – in addition to providing an excellent, full-body workout, bootcamps deliver healthy eating and nutritional advice too.
    Exercising and eating well are vital to maintain a happy and healthy life. After a bootcamp, you’ll feel better and be better equipped to continue with a fitness and healthy eating plan going forward.

Range

  • Bootcamps are designed to provide quick results – lose weight, burn fat, and feel better in a short amount of time. This is as a result of the intense fat-burning activities you do during a bootcamp, with the range of exercises spanning Kettleball training, swimming, running, circuit training, log runs, climbing, martial arts and more.
    The exercises are more demanding than your average sport or gym routine, and give your body a complete workout.

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Fashion and Fitness.

April 30th, 2011

Mel B wearing Vatabrasil
Mel B wearing Vatabrasil
Natalie wearing Vatabrasil
Natalie wearing Vatabrasil

The link between fashion and fitness has been strong for many years. Big sports brands like Nike and Adidas are popular, renowned in the fitness industry for being trendy, and for appealing beyond the straightforward gym goer. People often wear sports clothing to run errands, for leisure time with friends, and simply to look good – which is why the demand for more fashion-focused sports wear is growing stronger.

Fitness labels and fashion labels quite often blur too. For example, the Stella McCartney range for Adidas or the VATA Brasil brand. The Brasil-inspired and infused VATA Brasil range of sports clothing for women has just reached the UK for the first time, after RSK Sports signed an exclusive partnership deal with the Vancouver-based company. The VATA designs have flair and flatter the individual, and come with plenty of celebrity endorsement. Mel B and Kim Kardashian are among the high-profile celebrities recently snapped wearing VATA apparel.

And the demand for stylish attire for workouts shows no sign of slowing – in 2010, Americans spent $30 million on women’s fitness clothing, a 2% increase on 2009.

In an article in The Independent Harriet Quick, Vogue’s fashion features director, said: “I think high-end fashion and sportswear can certainly coincide successfully; the Stella McCartney range for Adidas is the proof of the pudding. Basically, a good designer can turn their hand to anything, and what they can bring to sportswear is a fashion element through the detailing and coloration – a stronger graphic sense that adds real interest, because so much of what is out there is basically quite dull.”

People want to look good when they exercise, and baggy tracksuit bottoms and T-shirts no longer cut it for most people! Bright colours, flattering cuts, fitted tops, breathable materials, quality items, and of course a trusted brand, matter to many.

The link between fashion and fitness is undoubtedly a good one too. As companies concentrate on ensuring sports wear is stylish and modern, the overall quality and comfort of the clothing is guaranteed too. Brands like VATA are more than simply fashionable fitness ranges; they provide style together with support, comfort and quality.

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